Games and Entertainment
You want to entertain your customers "playfully" and thus bind them tighter to your company?
Then even smaller games or mini-applications with a competitive appeal can be beneficial to you. Now and then, a game that goes viral gives proof of how simple concepts can fascinate millions of users. In most cases, only the motivation of the user to improve their score or compete with the scores of his fellow competitors can spawn great viral potential.
In addition to games, you may also want to cater little goodies, like a Christmas calendar, an easter egg or some funny e-cards.