The Google APIs allow the integration of various services such as search, street and terrain maps (Google Maps), route planner or geocoding on your website (you can find an example for the integration of a Google map on our contact page). This improves the user experience since familiar services are deployed for the user.
For example, these APIs allow people to use their Google account to sign-in, rather than having to re-enter all of their data.
We are experts at the various Google APIs so that such integrations can be carried out quickly and easily. Of course, we also analyze possible disadvantages, such as tracing users through Google or other data protection issues.
Facebook integration may also be of interest to you.